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Jobdetails

Description

As Trade Marketing Manager (m/f) you will develop global trade marketing strategies for our B2C portfolio in line with BRITA‘s growth strategy.

Tasks

  • Develop global trade marketing strategies for our B2C portfolio in line with BRITA‘s growth strategy
  • Design and implement guidelines and toolkits with POS and sell-in/sell-out materials for new product launches, incl. e-commerce platforms
  • Collaborate closely with local markets, sales and marketing teams, balancing central support and local approach according to market needs
  • Support implementation of POS segmentation and BRITA shelf layouts locally
  • Implement campaign analyses, performance tracking and benchmarking within the launch excellence process
  • Work closely with the International Key Account Management Team to identify areas to add value and support global customers in local markets
  • Being responsible for development, execution and performance evaluation of all trade marketing activities
  • Constantly improve processes and materials based on new insights and experiences in cooperation with BTL agencies
  • Track and control budgets
  • Support the Senior Brand Manager in steering markets, brand and product colleagues and promoting the importance of the trade marketing touchpoint groupwide

About BRITA

Die BRITA Gruppe ist einer der weltweit führenden Experten für optimiertes und individualisiertes Trinkwasser. BRITA steht für einen Hidden Champion, der eine Marktnische erkannt und erfolgreich ausgebaut hat. Fast 1.500 Mitarbeiterinnen und Mitarbeiter rund um den Globus sind unser wichtigstes Kapital – mit viel Neugier, Begeisterung, Erfindergeist und Energie entwickeln sie bestehende Produkte weiter und feilen an innovativen Lösungen für das zukünftige Portfolio. Ihr Motor ist unsere Vision: „Wir werden die Art und Weise, wie Menschen Wasser trinken, nachhaltig verändern.“ Unsere Verantwortung für die Gesellschaft, die Umwelt, unsere Mitarbeiter und die Qualität unserer Produkte leben wir in vielen Aspekten. Wir sind ein Global Player mit der Arbeitsatmosphäre eines Familienunternehmens, geprägt von Vertrauen, Freiraum und Respekt.
» learn more about BRITA

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