As Marketing Director (m/w) Brand advertising and campaign development you will be responsible for the development and implementation of offline campaigns + major comprehensive/ “360 degree” brand campaigns: creative agency management, media planning and buying/media agency management, internal cross-channel coordination.

Tasks

  • Responsibility and authority for a significant budget to support creative development and media execution for brand-building initiatives
  • Brand strategy/ brand consistency/ brand guidelines: establish clear POV for our brand messaging, working with design, product, and CMO. Ensure that consistency is maintained through all our touchpoints and across all departments
  • Social media and content marketing: lead these teams to create compelling visual and copy-focused content to drive organic growth and position N26 as a leading financial resource
  • Partner cooperations: work with our business development team to identify, negotiate and bring to market exciting partnerships that enhance our brand and bring value to our users, ultimately driving growth, retention, and loyalty among our customers. Serve as primary creative and executional marketing contact with partners and primary marketing point of contact with our business development team
  • Content oversight for website, newsletters, blog, and all company collateral, leading and expanding an experienced copywriting team
  • Support performance marketers and with compelling copy and positioning to improve our performance marketing initiatives
  • Responsibility for amplifying our employee branding initiatives, working closely with the HR/recruiting teams
  • Localization: Ensure best practices and smooth workflow for translations/localization into our 5 supported languages. Serve as ultimate quality control for compelling, consistent, on-brand copy in each supported language

Qualifications

  • Bachelors degree (Masters preferred)
  • At least 10 years of Work experience as/in marketing
  • You speak English on the level fluent or better
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Do you meet all qualifications of NUMBER26?

  • Bachelors degree (Masters preferred)
  • At least 10 years of Work experience as/in marketing
  • You speak English on the level fluent or better
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