As a Head of SEO (m/f/x) you are responsible for building and enhancing search engine visibility for several projects and websites. Working centrally with the own portfolio from my customer as well as clients brands, you are the lead of an international SEO team. Analysing projects with several tools, defining strategies and priorities with your team and scale the different campaigns in order to obtain visibility and therefore traffic, are your main duties.
C-level executive full-time permanent Recruiters / Personnel Services Marketing & Communications
- Manage and develop an international SEO team. Plan tasks, set deadlines, track progress and improve scale and efficiency of processes. Further develop SEO Specialists skills, perform regular 1-2-1 meetings and development discussions on a regular basis.
- Maintain full ownership of the SEO strategy on/off site for several portfolios and clients brands across multiple markets. Lead brands toward improvement in organic search performance: increase search engine visibility, volume of organic traffic, and increase keyword reach and rankings across all markets.
- Be the single point of contact for everything related to SEO for the dedicated brands.
- Represent SEO channel in monthly performance review meetings and quarterly briefs / de-briefs.
- Forecast and manage the SEO budget for the dedicated brands. Lead quarterly budget planning & manage budget spend. Run top level execution of quarterly SEO campaigns of the brand across all markets.
- Track and report main KPIs to key stakeholders and the management on a regular basis.
- Collaborate with our team, improve the company’s performance, drive product improvements and share best practise.
- Structure and participate in recruitment & onboarding activities across the SEO department.
University degree with at least 5 years’ work experience in SEO and digital marketing
Proven management and leadership experience
You have been responsible for driving both strategy and execution
Proven team management experience
Project management and leadership skills
Highly energetic, team-player who can collaborate with multiple teams
Extensive knowledge of standard SEO tools (e.g. Ahrefs, Link Research Tools, Screaming Frog, Sistrix, etc.)
Excellent communication skills and the ability to interact with people at all levels and technical resources
Ability to work effectively and autonomous
Demonstrable track record of recruiting, managing and coaching high performing teams
For over 10 years I have been active as a recruitment specialist and headhunter. Never before has the professional world been turning faster than today. Digitalization is about to become the fourth industrial revolution. Never before over the course of the past century has there been a deeper and more profound decisive point in our work life. We find ourselves in the midst of a paradigm change. New things are being invented, the supposedly well-tried is no longer up to date will have become old fashioned by tomorrow. Prerequisites for management and employees are incredibly high. It is not only about altered IT processes. Much more so it is about how we want or have to work and live in order to lead successful enterprises. It is about letting go of older structures, to reinvent oneself and still be successful or even more so.
Certificates of employment and hackneyed job applications are turning into artefacts, as it is unimportant in times of digitalization what somebody used to be good at some ten or 15 years ago, but rather what they’re good at now and will excel in over the coming years. Bank on references. Putting trust in your employees, in their abilities and passions needs to be re-recognised.
Digital transformation is subject to primarily economic interests. Economic interest is important. Without customers, without employees, there simply is no enterprise. It is similarly important, however, to also think aboutwhere your company WITH its employees would like to stand in five or ten years’ time.
Would you, as a company, want to act like the three little monkeys (hear nothing, see nothing, say nothing) and simply ride the wave of buzzwords, using them in your claims, continuously committing your employees to them in long-lasting meetings? Or would you like to understand digitization in its profoundness and create something truly new and successful together with your team? Are you ready to commit yourself, to change, to instill a new passion for your topics, to dismantle and reassemble yourselves?
A further buzzword is disruption. Disruption is positive if you live it in its entirety and not just use it on your website. Disruption requires strength, power, sometimes resistance and courage as well. You want the best employees? Excellent, but are you the best employer? How do you treat your potential new employees during the recruitment process? How fast are you? What makes your corporate culture unique? Do you have a culture? Does your company allow for weeks or even months of “time” for new hires? How are decisions concerning employees to be recruited taken? Who takes these decisions?
Are you aware of the fact, that we no longer speak of recipients of orders today? Are you aware of the fact that your current and potential employees place their excellent knowledge, their passion at your disposal? And that they will quickly move on if you don’t recognise that. Are you also this passionate? Are you ready to share your knowledge and accept new knowledge? Are you prepared to hire “critical thinkers” who are somewhat higher maintenance, but will provide you with outstanding new impulses?
And are you also ready to get rid of employees who block all this, even if it concerned your management?
All these and many further questions may be excellently researched and positively altered by using a specialised interim manager and recruitment specialist for digital transformation like myself.
I am your best temporary sparring partner. Due to my longterm experience with start-ups, SMBs or globally active big corporations, I have gained quite a well-schooled and quick vision. For my time with you as your interim manager, I place best knowledge, my unfiltered impressions regarding your HR department, but also your management, my passion, my network around the topics recruitment and personnel development at your disposal.
My ability and mission is to convey to you - the board of directors / board of management as well as your HR/recruitment team . creativity, knowledge, understanding, a great deal of responsibility and toughness and tact.